Choosing the right commenting platform is more than trivial. The direction you choose will impact your blog’s commenting activity. With the advent of Facebook comments, the popularity of Twitter, aggregates like Disqus and Intense Debate, and WordPress’ default comments, the choices make web developers head spin. How can you be sure you’re getting the community interaction you desire from the commenting system you choose? During this talk we will explore the pros and cons to the different platforms and help you choose the one that’s ideal for your community.