This talk will cover several examples of sites that were originally built on stock themes and what factors lead to making the jump to a full custom theme. Why someone would want/need a fully custom WordPress theme. When branding, image, competitors are a factor.
Additional talking points will be:
- The fine line between function and design
- How designers should use analytics to create design
- Starting with a clean slate vs. wrangling someone else’s design style and theme creation.
- Justifying the budget
- Flexibility of fully custom created theme in addition to traditional programming plus the additional benefits of WordPress and creativity within custom plugins, web fonts and widgets.
