{"id":634,"date":"2011-07-13T17:00:33","date_gmt":"2011-07-14T00:00:33","guid":{"rendered":"https:\/\/2011.sandiego.wordcamp.org\/?post_type=wcb_session&#038;p=634"},"modified":"2012-11-21T02:25:25","modified_gmt":"2012-11-21T10:25:25","slug":"treat-your-blog-like-a-business","status":"publish","type":"wcb_session","link":"https:\/\/sandiego.wordcamp.org\/2011\/session\/treat-your-blog-like-a-business\/","title":{"rendered":"Treat Your Blog Like A Business"},"content":{"rendered":"<p>The overall idea is to emphasize building a strategy into your blog\/site and knowing how to reach, measure and optimize for your goals in order to be successful.<\/p>\n<p>A lot of people start a blog, throw some Google Adsense on there and expect to make money. However different types of monetization require different types of traffic, content, strategy.<\/p>\n<p>Will cover things like:<\/p>\n<ul>\n<li>different methods of monetization and what types of blog\/traffic they are suited for &#8211; google ads, affiliate products, consulting services, info products etc<\/li>\n<li>plugins to use for each type of monetization &#8211; banner ads, google adsense, selling your own info products etc<\/li>\n<li>thinking strategically about what a &#8216;conversion&#8217; means for your blog &#8211; could be sales of a product, or even for casual bloggers, it could be RSS subscribers.<\/li>\n<li>optimizing your site for conversions and getting targeted traffic.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The overall idea is to emphasize building a strategy into your blog\/site and knowing how to reach, measure and optimize for your goals in order to be successful. A lot of people start a blog, throw some Google Adsense on &hellip; <a href=\"https:\/\/sandiego.wordcamp.org\/2011\/session\/treat-your-blog-like-a-business\/\">Continue reading <span class=\"screen-reader-text\">Treat Your Blog Like A Business<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":25642,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[686],"footnotes":""},"session_track":[6551],"session_category":[],"class_list":["post-634","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-gaslamp"],"jetpack_shortlink":"https:\/\/wp.me\/pVFJL-ae","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"686","slug":"lucy-beer","name":"Lucy Beer","link":"https:\/\/sandiego.wordcamp.org\/2011\/speaker\/lucy-beer\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/25642"}],"version-history":[{"count":4,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/634\/revisions"}],"predecessor-version":[{"id":1918,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/634\/revisions\/1918"}],"speakers":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/686"}],"wp:attachment":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=634"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=634"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}