{"id":659,"date":"2011-07-13T15:40:58","date_gmt":"2011-07-13T22:40:58","guid":{"rendered":"https:\/\/2011.sandiego.wordcamp.org\/?post_type=wcb_session&#038;p=659"},"modified":"2012-11-21T02:25:26","modified_gmt":"2012-11-21T10:25:26","slug":"when-is-it-time-to-graduate-to-a-full-custom-designed-theme-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/sandiego.wordcamp.org\/2011\/session\/when-is-it-time-to-graduate-to-a-full-custom-designed-theme-with-wordpress\/","title":{"rendered":"When is it Time to Graduate to a Custom Theme?"},"content":{"rendered":"<p>This talk will cover several examples of sites that were originally built on stock themes and what factors lead to making the jump to a full custom theme. Why someone would want\/need a fully custom WordPress theme. When branding, image, competitors are a factor.<\/p>\n<p>Additional talking points will be:<\/p>\n<ul>\n<li>The fine line between function and design<\/li>\n<li>How designers should use analytics to create design<\/li>\n<li>Starting with a clean slate vs. wrangling someone else\u2019s design style and theme creation.<\/li>\n<li>Justifying the budget<\/li>\n<li>Flexibility of fully custom created theme in addition to traditional programming plus the additional benefits of WordPress and creativity within custom plugins, web fonts and widgets.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This talk will cover several examples of sites that were originally built on stock themes and what factors lead to making the jump to a full custom theme. Why someone would want\/need a fully custom WordPress theme. When branding, image, &hellip; <a href=\"https:\/\/sandiego.wordcamp.org\/2011\/session\/when-is-it-time-to-graduate-to-a-full-custom-designed-theme-with-wordpress\/\">Continue reading <span class=\"screen-reader-text\">When is it Time to Graduate to a Custom Theme?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":25642,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[677],"footnotes":""},"session_track":[6552],"session_category":[],"class_list":["post-659","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-balboa"],"jetpack_shortlink":"https:\/\/wp.me\/pVFJL-aD","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"677","slug":"jodi-kirkwood","name":"Jodi Kirkwood","link":"https:\/\/sandiego.wordcamp.org\/2011\/speaker\/jodi-kirkwood\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/users\/25642"}],"version-history":[{"count":8,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/659\/revisions"}],"predecessor-version":[{"id":1924,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/sessions\/659\/revisions\/1924"}],"speakers":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/speakers\/677"}],"wp:attachment":[{"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/media?parent=659"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_track?post=659"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2011\/wp-json\/wp\/v2\/session_category?post=659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}