The reality is that many clients know what they want, but may not know much it will cost to get what they want. And they may or may not have the budget for their dreams.

The same can be true on the other side of the table. When you’re developing a site and think you know what you’re going for, only to discover some challenges, you may be pricing your services too low and hurting your business.

Jennifer has been running Bourn Creative long enough to have not only stories but tips on how to deal with uncertainty when you’re doing the initial work of quoting a project to a client.