Having a fast WordPress site is probably more important than you think. The speed of your website affects nearly everything related to your online goals in some way – bounce rate, search ranking, conversion, page views, reader satisfaction, total revenue… I could go on but you get the point.
Unfortunately WordPress performance optimization has become clouded in a bunch of technical speak that makes it difficult for many of us to know where to start.
I too was once lost and intimidated when it came to this stuff, but I recently made the conscious decision to roll up my sleeves and learn what it takes to serve up websites with blazing speed.
The result: faster websites, happy clients, and even happier end users. Everybody wins!
And the very best part: It’s really not that hard to do.
I’ve been creating websites for over 17 years, but I’m still no development wizard like the type you’ll find walking these halls at WordCamp San Diego.
When it comes down to it, I’m just a dude with an interest in fast-loading WordPress sites who has spent a lot of time learning things the hard way. Through my efforts I’ve honed an easy and bulletproof technique that I want to share.
In this talk we’re going to cover:
- Why performance is a major concern
- How to measure page speed / performance
- Why you need a good web host
- Server-side caching, browser caching, and recommended caching plugins/techniques
- Minification & Concatenation – What it is and how to do it
- Image optimization
- Content Delivery Networks – What they are and when you should use one
- How to bundle performance optimization as a service to earn more money on your next web project.