Dave is the founder of Deedub Inc., a San Diego area brand strategy and customer experience (CX/UX) consultancy. He got his start in web design in 1998 when he took an HTML class in high school, and he subsequently graduated from Cal Poly San Luis Obispo with a BS in Graphic Communication. Dave then went on to serve a variety of schools, non-profits, and businesses in both in-house and consulting roles, including a nearly six-year stint as the Branding and New Media Specialist at California State University San Marcos. During his time at CSUSM, Dave was involved in a number of high-profile strategic marketing initiatives for the university, and he was a leader in two campus website redesigns. Today, he helps his Deedub Inc. clients transform their customer experiences through a blend of research, strategy, and design services (which often includes highly-customized WordPress design and development projects).