{"id":2378,"date":"2018-03-12T02:57:20","date_gmt":"2018-03-12T02:57:20","guid":{"rendered":"https:\/\/2018.sandiego.wordcamp.org\/?post_type=wcb_session&#038;p=2378"},"modified":"2018-03-12T02:57:20","modified_gmt":"2018-03-12T02:57:20","slug":"experimenting-with-design","status":"publish","type":"wcb_session","link":"https:\/\/sandiego.wordcamp.org\/2018\/session\/experimenting-with-design\/","title":{"rendered":"Experimenting with Design"},"content":{"rendered":"<p>We all want our sites to convert, but that doesn&#8217;t always happen the way we want it to. The way you present the information on the site is a big factor in conversion. Between design and copy, it can be hard to determine what will convert. This is where A\/B testing can help you find what your audience actually wants. Join me as we learn how to A\/B test our WordPress sites and experiment with your design to increase your conversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We all want our sites to convert, but that doesn&#8217;t always happen the way we want it to. The way you present the information on the site is a big factor in conversion. Between design and copy, it can be hard to determine what will convert. This is where A\/B testing can help you find &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sandiego.wordcamp.org\/2018\/session\/experimenting-with-design\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Experimenting with Design&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15270991,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1523721600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2214],"footnotes":""},"session_track":[1234438],"session_category":[],"class_list":["post-2378","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-army"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p95pob-Cm","session_date_time":{"date":"April 14, 2018","time":"9:00 am"},"session_speakers":[{"id":"2214","slug":"christopher-tuttle","name":"Christopher Tuttle","link":"https:\/\/sandiego.wordcamp.org\/2018\/speaker\/christopher-tuttle\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2378\/revisions"}],"predecessor-version":[{"id":2379,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2378\/revisions\/2379"}],"speakers":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2214"}],"author":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/ctuttle"}],"wp:attachment":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2378"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2378"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}