{"id":2430,"date":"2018-03-12T02:57:06","date_gmt":"2018-03-12T02:57:06","guid":{"rendered":"https:\/\/2018.sandiego.wordcamp.org\/?post_type=wcb_session&#038;p=2430"},"modified":"2018-03-12T02:57:06","modified_gmt":"2018-03-12T02:57:06","slug":"a-b-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/sandiego.wordcamp.org\/2018\/session\/a-b-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing: Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A\/B testing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sandiego.wordcamp.org\/2018\/session\/a-b-testing-which-way-does-your-duck-face\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;A\/B Testing: Which Way Does Your Duck Face?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4592805,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1523829600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2262],"footnotes":""},"session_track":[1234442],"session_category":[],"class_list":["post-2430","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-national-guard"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p95pob-Dc","session_date_time":{"date":"April 15, 2018","time":"3:00 pm"},"session_speakers":[{"id":"2262","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/sandiego.wordcamp.org\/2018\/speaker\/mike-demo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/users\/4592805"}],"version-history":[{"count":1,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2430\/revisions"}],"predecessor-version":[{"id":2431,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/2430\/revisions\/2431"}],"speakers":[{"embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/2262"}],"wp:attachment":[{"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=2430"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=2430"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/sandiego.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=2430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}